By creating direct-to-consumer access points, large B2B companies can test products and omnichannel marketing initiatives with the same agility of newly funded startups. To accommodate this, Shopify Plus’s wholesale channel has three types of pricing lists, which can be used to create as many or as few lists as your business needs. Each list can then be applied either to individual customers or customer groups—e.g., “Gold-level-customer” and other tags.

The e-commerce market has also gained much popularity among western countries, and in particular Europe and the U.S. These countries have been highly characterized by consumer-packaged goods (CPG) (Geisler, 34). Similar to the GCC countries, there has been increased purchase of goods and services in online channels rather than offline channels. Activist investors are trying hard to consolidate and slash their overall cost and the governments in western countries continue to impose more regulation on CPG manufacturers (Geisler, 36).

At ScienceSoft, we see our clients benefit from the following financial outcomes after the portal implementation.

Ecommerce portal best practices

Thanks to the flexibility that this tool offers, and it’s deep relationship with the WordPress environment, launching and managing an online store with WooCommerce is easy. Customer segmentation within your B2B ecommerce platform means that you can divide your customers based on product information, or how much they buy. This best tax software for expatriates in 2021 means that you can sell things like webinars and premium content to certain customers. You can even hide your bulk pricing from other customers, so that you can always get the best income from your clients. If you’ve ever looked into B2B ecommerce sites before, then you’ve probably heard of Magento, now Adobe Commerce.

  • Specifically, research shows that the e-commerce market is expected to grow to over $20 billion by 2020 among these GCC countries (Yuldashev).
  • At the maturity stage, your sales are predictable, you can rely on future forecasts to maintain cash flow and growth, and you can hire as needed.
  • With NuORDER, buying and merchandising teams can share ideas, plan assortments, and build entire product collections.
  • It is a portal to report complaints about online and related transactions with foreign companies.
  • In the case of independent retail stores, small-to-medium-sized franchises, and B2C outlets, some business buyers prefer simplicity over the bells and whistles of B2C ecommerce.

If you try to cater to both of them with a single storefront, you’ll likely miss the mark twice. Instead, build separate storefronts so you can customize buyer experience based on what your visitor is looking for. Consumers might want to use a discount code you sent them and browse through your bestsellers while drinking coffee. Business customers need to fill their own store with the products you sell. MSTC Data Centre shall be relocated from its present location to New Town Kolkata during the period from 6th August 2021 to 8th August 2021.


NopCommerce is a free and open-source platform that supports over 60,000 online shops. With 1,500 integrations and a community of over 250,000 members worldwide, nopCommerce provides a great solution that’s the byproduct of eleven years of eCommerce experience. Yes, B2B eCommerce is growing and is expected to continue growing in the coming years. According to a report by Statista, B2B eCommerce sales are projected to surpass $1.8 trillion in the U.S. alone by 2023.

Stages of a B2B business

Sometimes the best growth path is through leveraging partnerships with other businesses. The key is striking a win-win deal that both companies are happy with. Markets change quickly, which means your businesses can be vulnerable to changing demands, costly mistakes, or fierce competition. Yet if leveraged correctly, the growth stage eventually gets your business to the point where it’s ready to expand more aggressively. Some estimates value the global B2B ecommerce market at over $12 trillion, taking up 13% of total B2B sales in the US. This guide will take you through how it works, how to get set up on a B2B ecommerce platform, and successful B2B ecommerce examples to inspire your own operations.

Of course, stories are far more powerful in many cases than feature lists and product specifications. That’s why a great deal of the B2B marketing at Shopify Plus is customer-centric rather than product-centric. “Initially, some of our retail partners expressed resistance to an online wholesale portal. For us, the move was about replacing our pieced-together method of phone calls and QuickBooks with something faster. Competition is likely fierce, you’re fighting to maintain market share, and revenue relies on critical budgeting decisions. You now have resources to invest to solve those challenges and improve your offerings strategically.

Brand portals and buyer portals: key differences

Feel free to follow us on Twitter, comment, question, contact us at [email protected] and ENJOY. The B2B multi-channel marketplace allows businesses to access marketplaces like Alibaba, for wholesale selling. The great thing about this service is that you can update and import multiple products to your site in one go. What’s more, you can create customer groups and assign unique permissions to each selection of clients.

Here are our top picks for the best B2B ecommerce platforms.

To remedy fulfillment expenses and keep a trim budget, consider using an intermediary distributor to take care of the fulfillment process. However, there are a few overarching phases every B2B business goes through as they grow. Here’s a closer look at how a business goes from a startup to a mature and profitable operation. Those shoelaces are then sold to a luxury shoe manufacturer, where they assemble the shoe and add their branding. Manufacturers produce goods in large amounts that are then sold to other suppliers, wholesalers, or manufacturers. You can use OroCommerce to cover up to 80% of B2B functionality, and configure the remaining 20% with open-source technology and dynamic APIs at no extra cost.

Adobe Commerce (formerly Magento)

On the other hand, Magento is one of the most well-known and popular B2B ecommerce platforms, with functionality that’s good enough to have earned it awards over the years. WooCommerce is the best b2b eCommerce platform on the market today for those who love WordPress. This open source ecommerce environment currently powers about 42% of the online stores in the digital landscape.

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. Catering to hobbyists in the B2B realm means never giving them a needless reason to complain.